SOCIAL MEDIA PLATFORM AS A TOOL FOR CONTEMPORARY CHRISTIAN EDUCATION MINISTRY OF THE NIGERIAN BAPTIST CONVENTION

Abstract

Many churches and groups in the Nigerian Baptist Convention are not taking advantage of social media to expand and promote their ministries in our contemporary time. The study will appraise the impact of various social media platforms on Christian education ministries of a local church. The research employed a descriptive survey research design, and 274 copies of questionnaire were distributed among Baptist Christian educators in various churches of the Nigerian Baptist Convention who are on the Christian Education Department’s social media platforms. Connectivism theory is used that suggests that learning occurs through connections and networks. Findings revealed significant correlations between social media usage and increased engagement in Christian education. This work is also helpful to growing research on social media’s impact on Christian education ministries. In conclusion, social media platforms have significantly boosted the work of the Christian education ministry of a local church to reach a broader audience in the shortest time with limited resources and risks. Therefore, this study recommends increasing social media usage, improving internet ministry awareness, and encouraging the enormous participation of believers in the church’s teaching ministry using social media.